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MEET THE TEAM

The SMPA Team is dedicated to dramatically improving the health and economic vitality of the Sand Mountain region.

We’re so excited and privileged to serve you and the City of Albertville!

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PATRICK O’BRIEN

General Manager

Proven operations and facilities director with strong leadership skills, eight years of management experience, 11 years of sport/recreation industry experience and eight years of coaching experience. Patrick was an integral member of the leadership team during the pre-opening phase of Spooky Nook Sports, which at the time was the largest indoor sports complex in North America. SNS is a 65-acre, 700,000 sq. ft. facility who sees about 1M unique visitors per year. He was able to consistently build high performing teams that achieved goals and provided exceptional customer service. SNS quickly grew into one the best indoor sports complexes on the East Coast in part due to Patrick’s excellent leadership. He also was one of the key operational liaisons to the USA Women’s National Field Hockey Team which practiced and hosted matches at SNS. As the General Manager of Sand Mountain Park and Amphitheater, Patrick sees this opportunity as a sincere honor to serve the City of Albertville, help make the SMPA dream come true and positively change the Sand Mountain region forever. His leadership style focuses on purpose relating to the mission, ownership, development, performance and teamwork.

Patrick’s passion is to make a positive impact on the community through sport, recreation, events and wellness! Patrick received a Bachelor of Science in Business Administration from Millersville University and a Master of Science in Sport Management from Georgia Southern University. Patrick lives in Albertville with his wife Kristi and stepdaughter Kennadi. They are expecting a baby this September and are very excited to add to the family.

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PHILIP FORMBY

Senior Director of Operations

As a certified parks and recreation professional, Phillip has over twenty-four years of experience as a recreation professional. In 1996, Phillip received Special Honors in Recreation Administration from Jacksonville State University and holds a Certified Parks and Recreation Professional certificate through Alabama Recreation & Park Association. Phillip enjoys all sports, especially golf, baseball and softball. He is and servant care leader at The Fellowship Baptist Church and likes to spend his free time with his wife and two children.

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BEAU DAHLKE

Finance Manager

Beau grew up in Albertville and played baseball, basketball, and football while maintaining a GPA higher than a 4.0. Beau is a graduate of Shorter University, where he received a Bachelor of Arts in Accounting and was a member of Sigma Beta Delta Honor Society. After graduation, Beau launched his career in Albertville, AL, where he began an internship for MDA Accounting Firm, as a staff accountant. That eventually led to a five-year stint auditing businesses and preparing tax returns for corporations and individuals. He then held the Controller job at Weathers Hardware and Appliances for a year and a half before joining the Sand Mountain Park & Amphitheater team. Beau oversees Human Resources, Payroll, Bookkeeping, and Monthly Financial Reporting for the Park. Beau is married to Hilary Dahlke, and they have a son who was born in 2017.

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DR. FREDA ATKINS

Marketing and Sponsorship Manager

After completing her Bachelor of Arts in English at Tuskegee University, Dr. Freda wanted to find a career that would allow her the leverage to make a difference. Starting out in marketing while pursuing her Master’s in Integrated Marketing Communications in Chicago, Illinois at Roosevelt University in 2006 Dr. Freda worked with former Mayor Richard M. Daley. By 2009, Dr. Freda had acquired a position with WellCare Health Plans in Chicago, Illinois as a Senior Marketing Outreach Specialist and later promoted to Marketing Outreach Manager. As a Medicare Marketing Outreach Manager, Dr. Freda developed strategic marketing plans and related budgets focused on WellCare Health Plans marketing and community relations needs. In 2016, Dr. Freda wanted to spread her wings further and became the Sales Director for the Illinois market at JenCare Senior Medical Centers. She accomplished business development activities by researching and developing marketing opportunities and plans, implementing sales plans, and managing staff. While working full-time at WellCare, she also completed her Doctorate in Business Administration focusing in Strategy and Innovation from Capella University in 2015. Dr. Freda relocated back to Birmingham, Alabama and joined Sand Mountain Park and Amphitheater in October 2019. Dr. Freda has worked for non-profit and for-profit organizations in Medicare sales for eleven years before moving into the sports and recreation industry. A current Board Member for Black Public Relations Society, Dr. Freda is also a member of Delta Sigma Theta Sorority, Inc., member of Lambda Iota Tau Literature Honor Society, and authored her first book, A Comparative Analysis of Factors Related to the Performance of Ethnic Majorities and Minority-Owned Small Businesses in Alabama, it was published in (2015 ) by ProQuest-CSA, LLC).

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MARTY ALLEN

Tournaments and Program Manager

Marty graduated high school in 1979 and went to Snead State community college for two years. Marty played four sports in high school and has always had a love for sports. He enjoys teaching children about sport skills, teamwork, practice, work ethic and above everything good sportsmanship. “Every child should have the same opportunity to accomplish his or her goals, and it is my responsibility to see that they have that chance to accomplish it and grow with it.” Marty has been married over thirty years and has three children and three grandchildren.

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TYLER MAY

Director of Entertainment and Events

Tyler is an Albertville native and brings with him many years of experience in venue management, media broadcasting, as well as over ten years of experience in law enforcement. He has worked in such well known businesses as WQSB/WAVU in Albertville, WAFF-TV in Huntsville, and is probably best known as the “Voice of the AGGIES”, serving as the public address announcer for AGGIE football, basketball, and baseball teams. He is also the announcer for the award-winning Albertville Aggie Band. Tyler served as the events specialist for Albertville City Schools which included managing the Fine Arts Center, being the ACS Events Facilitator, and educator for the famous “AggieVision” student group. Tyler also served during that time as a school resource officer. Tyler lives in Albertville with his wife, Samantha and son, Jordan. When he is not assisting with SMPA, he can be found cheering on another of his beloved teams, the Atlanta Braves.

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ERIC SCOTT

Operations Manager

Eric joined the parks and recreation scene in July 2010.  He served as the Field Maintenance Supervisor at the former Albertville Parks and Recreation Center before officially joining Sand Mountain Park and Amphitheater team on November 4, 2019.  Eric is a member of the Alabama Parks and Recreation Association where he has served on multiple committees including ARPA District II Co-Chair in 2016-2017 and Chairperson in 2018-2019, State Recreational Sports Committee as District II Representative since 2011, State Executive Board in 2019 At-Large Board member for the Tennessee Valley Basketball Officials Association and President of the Greater Sand Mountain Football Officials Association.  His awards include the 2013 ARPA District II Merit in Recreation Award and the prestigious 2016 ARPA District II Bill Moore Professional of the Year Award.  Eric also serves as an official in the Alabama High School Athletic Association for over 20 years, officiating contests in football, basketball, baseball, and volleyball. 

Eric was also selected as the Northeast District Official of the Year 2019 in football.

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LISA HANSFORD

Sports Programming Coordinator

Lisa, a Georgia native, graduated from Valdosta State University with her Bachelor of Arts in English and a minor in journalism. She holds a Professional Recreators Certificate through the Alabama Recreation & Park Association. She previously served as the athletic coordinator for Albertville Parks & Recreation Department for seven years before joining Sand Mountain Park & Amphitheater. Lisa is the proud mother of two sons, Austin who works for the National Security Agency, Andrew who is a student at Snead State, and a daughter, Allison who attends physical therapy school at the University of Tennessee at Chattanooga. Outside of the office, Lisa enjoys going to concerts—especially Martina McBride—and traveling.

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Cyle Coleman

Food and Beverage Manager

Cyle is from Pensacola, Florida and began his career in the food service industry in 1978. Cyle worked for several national, high volume unit restaurants. Cyle has lived and worked throughout the southeast and Los Angeles prior to settling and making Alabama his residence. Cyle loves food and is committed to great guest services.